Account data
It refers to the information about
different business accounts and companies that you like to target. You will
have a deeper insight into every account. Based on the data, you can
personalize your message and send a more effective proposal.
For instance, company names, web traffic,
newly appointed CEO and recently published information are important data.
Contact data
It includes email addresses, mobile
numbers, and job titles of the target companies. You can use multiple
communication channels to send messages. With a list of email addresses, your
sales team can deliver promotional content via email. The contact data also
includes URLs of social media profiles for faster outreach of your business.
Engagement data
It shows communications between your
company and your prospects. You will learn how your target audience has
downloaded content from your social media pages.
Intent data
Behavioral data on your B2B clients is
also important for identifying the purchase intent. You can look for the Best B2B Data Providers for the behavioral details. However, you can also
implement innovative technologies on your website to track the intent data.
Technographic data
What technology stack has been chosen by
the competitors? The database gives you information about the use of software,
hardware, platforms, and digital tools. The technology world is advancing
rapidly, and so you need to know the technologies used by other companies. For
instance, the data will inform you how these companies have bought a new CRM
and other software programs.
You can
now choose the data
suppliers and make a deal with them.
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