Tuesday, August 2, 2022

5 Important Tips for Evaluating A B2B Data Provider

4:20 AM

You'll likely succeed in your B2B marketing and sales activities if you use up-to-date and accurate data. Your sales team will not waste time speaking to the wrong people if they have current, accurate business data. Moreover, it simplifies the task of crafting messages that speak directly to your prospects' pain points. In today's marketplace, there are countless B2B Database Providers, all of whom claim to be the biggest or the most accurate. What do you look for when choosing a B2B Data Provider UK?

Tips for Evaluating Any B2B database providers

· Pricing

There is often a lack of transparency regarding pricing among leading B2B data providers. Depending on the number of users, the price ranges between USD 90 and USD 150 per year. Bulk downloads of marketing material are also available at a rate of USD 0.2 to USD 0.8 per credit. Additionally, some B2C data providers uk companies' customers have complained about sudden and unexplained price increases.

· Data Quality

According to industry sources, around 67% of enterprises target customers with CRM data, and 94% claim that customer data is inaccurate. Customer databases are also growing each year exponentially. When you reimburse for data that hasn't been cleaned, you may possibly be spending nearly 50 percent dirty or bad data. Deterioration of data is the cause. You could put off clean data prevention until something catastrophic happens. However, studies show that preventing bad data costs $1, cleansing and deduplicating it costs $10; if you accomplish nothing, it costs $100.

· Data Coverage

Data coverage in APAC and EMEA is often lacking among B2B data providers. If you are in technology sales, it helps to know the technology stack of your prospects - email servers, operating system, sales and marketing automation tools, etc. It is estimated that the typical sales department and no-one else utilizes over 15 technology platforms.

Business technology stacks of all enterprises are becoming larger as well as more complex as new technologies are developed daily. Direct dials are often unavailable from several prominent B2B data providers, as often users are provided with obsolete direct numbers.

· What are your business goals

As far as the data needed for your business is concerned, every company has its own unique goals and requirements. You won't be able to get your requirements met by every B2B data provider. Therefore, it's crucial to outline your essentials before the event.

It's important to remember why you're evaluating data providers in the first place. How do you want your prospecting data to be used? What inconsistencies and inaccuracies did you find in your database? Would you like a data provider to assist you with a particular project? Make sure to clearly describe the different tasks you're hoping to accomplish, no matter your reasons.

· B2C data providers UK: Data samples can be requested for and compared

Some free trials or samples are usually available from most B2B Data Providers UK. Regardless of what your sales rep offers, ask for a sample dataset if neither of these options is available. In the absence of a real-life trial or sample, judging the quality or quantity of a dataset is almost impossible.